I seem to hear daily whining and hysteria in the media about Facebook and our data. One thing that is never pointed out–it’s FREE! So many of us have gotten spoiled by the zero cost use of technology–Facebook, Google, Twitter, Instagram, LinkedIn, and so on. Think how much different your life would be without the Google search engine? To survive and make a profit, these companies use our data mostly for advertising that is relevant to us. By my calculations, it takes about $15 per user per year just to break even with expenses at Facebook. Would you pay that to be on Facebook? I’m guessing most people would pay that, but quite a few wouldn’t, which would drive the expense per user up higher. This is just to break even, folks! I’m guessing for all the free tech services we use every year, it would cost us hundreds, if not, thousands of dollars. Facebook has over 1.8 billion users. How many of us really have interesting enough data to warrant attention in that big of a population?
Worrying about something is like paying interest on a debt you don’t even know if you owe. — Mark Twain