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04-19 Politically Incorrect Daily

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Marketing Malpractice

Putting aside the politics of the whole Bud Light transgender ad campaign, from a pure stockholder point of view, this may be one of the dumbest marketing moves in decades. Talk about not knowing your target customer?! Who does Budweiser think buys their product, women, transgenders, and liberal men? I’m guessing 95 percent of beer sales are to heterosexual men, most of whom are Republicans or conservatives. On top of that, many beer drinkers want to maintain a macho persona, not wanting to be perceived as drinking “girly” beverages, yet Budweiser has managed to wussify the brand indefinitely. Focusing on target customers is the type of thing students in the first week of Marketing 101 learn. This is almost as bad as Disney not being able to figure out parents of young kids may be the ones buying their products. 🙄

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