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The owner of Bud Light (AB InBev), the mainstread media, and most of the corporate world are all still in shock at how much sales and the Bud brand have suffered from a small transgender ad campaign. In isolation, yes, it would indeed be an overreaction. In a normal world, I doubt it would have even been noticed or cared about by beer drinkers. The ferocious reaction is a result of so much more….it is the dam bursting from years of Woke culture being shoved down our throats in virtually EVERYTHING we see in our daily lives — movies, TV, comedy, streaming series, education, “news” media, PC corporate policies, sports social justice rants, advertising, divisive politicians, and on and on. People are sick of it! And that includes much of the Left, who often believe the nonstop PC wokeness bombardment distracts from the issues they really care about. The backlash is a message — enough already! I, like 90% percent of people out there, don’t give a sh*t how people live their lives. Let me live mine without being preached to every waking hour!